Radish Blog

The Phone Call Is Back!

Several articles recently have described the resurgence of phone calls. One of them is by Jenna Wortham of the New York Times entitled Pass the Word: The Phone Call Is Back. Of course at Radish the founding Bell Labs engineers instinctively knew that “the phone call never really left.” In this case, we’re talking about calls to businesses. Not everything can be handled well at a company’s website, and phone calls are often needed as part of the process despite what some businesses may wish.

Our ChoiceView technology adds a new communications dimension to this mix by joining a secure data session to a regular phone call. Since a standard phone call is used, it’s compatible with the existing phone infrastructure and the voice quality is preserved.

As a result, when you call a business, you’ll receive visual menus and visual responses from the company’s IVR (Integrated Voice Response) system. No more “Please listen closely as our menu options have changed” and endless phone trees. If you need live assistance, you can talk to a service representative and share visual information during the call. Service representatives have the visual information on their screen, but without ChoiceView they have to read it back while you write it down.

There are 3 billion phone calls in the US every day and that number is only going up. The phone call is back!

Dr. Richard A. Davis

Dr. Davis’ personal mission for two decades has been the improvement of consumer and business transactions using voice/data technologies. In 1990, he co-founded Radish Communications Systems Inc. to invent, develop, and pioneer a new modem protocol for sending data during ordinary phone calls.

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