Radish Systems deployed its ChoiceView technology platform to the iPad and the new iPad 2 at the CTIA Wireless show, making it one of the first smartphone customer service mobile applications to migrate toward tablet devices. Radish’s ChoiceView software allows customer-service, social commerce, and tech-support-driven businesses as well as individual PC users to communicate real-time voice and visual information with a mobile device user. While talking or texting, a variety of visual information can be delivered to the iPad including schematics, videos, maps, photos, web pages, order forms, diagrams, or just about any visual such as a hotel reservation, a doctor’s diet and exercise regimen, complex installation instructions, or a coupon.
iPad tablet users can now see and hear complex information when interfacing with a ChoiceView-enabled business or individual PC user. ChoiceView allows callers to talk on any phone they choose, while simultaneously receiving visual information on their iPad (as well as on an iPhone or iPod Touch) delivered from an individual PC user, contact center representative, or an Interactive Voice Response (IVR) system. Mobile users can also call a ChoiceView-equipped Interactive Visual Response system, and instantly see a visual menu of options on their iPad screen instead of listening to a long phone tree. Callers can quickly navigate the options, tap their selections on the iPad, and then receive pertinent visual information and listen to audible instructions at the same time.
Radish’s ChoiceView was created as a way for businesses to improve interaction with customers, field personnel, and other mobile stakeholders. ChoiceView increases comprehension, problem solving, and recall by as much as 50 percent over just hearing the information on the phone. Radish Systems’ ChoiceView has been named as a finalist for the 2011 CTIA E-Tech Awards, which honors the most innovative new products in a variety of different categories, from mobile apps and consumer electronics to enterprise and infrastructure.
“The Apple iPad has exploded in popularity and we are bringing our ChoiceView technology to where consumers live—on their tablets,” said Theresa Szczurek, CEO of Radish Systems. “Mobile device users can receive, review, and store information on the iPad while talking to a service representative, health care specialist, or anyone who needs to share accurate information quickly. We have had great early customer results with our ChoiceView application on smartphones, so it makes sense now to make these capabilities available on the iPad.”