Commerce Solutions

Mobile Commerce Brochure

Mobile Commerce Challenges

American customers are adopting mobile technology at a rate that significantly eclipses other technology adoption curves. This mobile explosion is increasing their expectations about the ease of communicating with business. Wherever they are located, customers (consumers and technicians) want business transactions to be easy, fast, and accurate. They demand that product, service, and technical information be available when and where it is most relevant to their lifestyles and work situations.

But customers are increasingly frustrated with the inability of customer or technical support to respond meaningfully to their inquiries and problems. Many consumers simply abandon shopping carts mid-stream as critical questions on pricing, quality or product choice go unanswered. They are frustrated with poor technical support that doesn’t resolve their problems. These issues, often the result of inadequate live agent or interactive voice response (IVR) systems, result in lost sales, customer retention, and damage to corporate brands. Companies must respond to this demand by providing a vastly improved mobile commerce interaction.

ChoiceView Solution

ChoiceView includes Live Agent and/or IVR software that’s installed in business contact centers and a free app that customers download onto their mobile devices. Through ChoiceView, customers verbally interact with the agent or IVR while seeing visual information such as products, venues, maps, diagrams, photos, and documents.

"Now I see what you’re talking about!"

The following screen shot shows an example of visuals that customers see on their mobile devices while interacting with a ChoiceView-enabled web florist.

While viewing a mobile website catalog, a customer settles on a flower arrangement to congratulate a client on recent media coverage. She finds entering credit card information on her phone to be cumbersome. She taps the ChoiceView app on her smartphone and is immediately connected to a customer service representative who reviews the current order information.

Using ChoiceView, the rep suggests and shows the caller several bouquets and complementary products. As a result, the customer selects an upgraded arrangement. The rep quickly completes the sale and sends a purchase confirmation document which the customer saves in ChoiceView’s ‘History.’

The customer is pleased with her transaction, her client is delighted with the gift, and the florist captured and upgraded a sale it may have lost. The entire transaction took mere minutes to complete. Expect another order from this happy customer!

With both voice and visual communication, ChoiceView provides better understanding, increases mobile sales, retains customers, and improves customer support.

Customer Trends Demand ChoiceView

Trends that are driving businesses to find more efficient and effective ways to communicate and share information with customers include:

Benefits of ChoiceView for M-Commerce

Get the ChoiceView App NOW!

The ChoiceView App available at the App Store at:

Distribute via Apple Enterprise license directly to your users or license the Radish ChoiceView Software Developer’s Kit (SDK) to make your organization’s mobile app ChoiceView-enabled.

System Requirements: ChoiceView App runs on a 3G+ iPhone or iPod touch with an Internet connection and works for transactions with all ChoiceView-enabled organizations.

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